Powered by Framberry — studio & gym partnerships
If you run a gym, yoga studio or run-club HQ, “Powered by Framberry” lets you add a proper, branded smoothie and matcha bar to your space — without the cost or hassle of building your own. We bring the brand, the menu, the recipes and the supply; you bring the members who are already standing right there. It’s capital-light for you, it’s on-brand for your community, and it turns a forgettable corner counter into something your members actually look forward to.
The white space nobody owns
Almost every studio runs its own unbranded, forgettable refreshment bar — a fridge, a kettle, a tired protein shake. No major smoothie brand has claimed this channel. That’s the opportunity. Your members are exactly the people Framberry is built for: runners, yogis, gym-goers and health-minded Londoners who already drink matcha and oat flat whites. They finish a class craving something good. Right now they leave to get it somewhere else. A Powered by Framberry bar keeps that moment — and that spend — in your space.
Why it works for you
- The host carries the property cost. You already pay for the floor space. We slot a compact, branded bar into it — no new lease, no separate premium, far better unit economics than a standalone café.
- A captive, perfectly-matched audience. Your members are our exact customer. No cold marketing required — the footfall is already through your door, in the right mindset, at the right moment.
- Low fit-out, fast to open. It’s a counter, not a café. That means a far smaller build than a full-format Framberry, and a quicker route to opening.
- A genuine member benefit. Real-fruit smoothies, ceremonial-grade matcha, proper coffee and our shareable signatures make your space stickier and more premium — and every branded bar is a little billboard to the wellness crowd.
What “Powered by Framberry” looks like
A clean, on-brand Framberry counter sized to your space, serving a focused menu built for your members: ceremonial-grade matcha (hot and iced), real-fruit and protein smoothies, speciality coffee, fresh lemonades, and — where it fits — our alcohol-free Piña Colada in a real pineapple for events and open days. Everything is non-alcoholic, most of it is vegan, and it’s all halal- and kosher-friendly, so it works for your whole membership. You get the recipes, training and supply chain; your space gets a credible, trusted drinks brand without becoming a café operator.
How the partnership works
We treat this as a proper, transparent partnership — the same honesty that runs through our whole franchise model. We’ll look at your space, your member numbers and your typical day, then model the economics with you so the commercial structure is clear before anything’s agreed. Depending on the site, a concession can be run by you as a compact franchise unit or operated in partnership — we’ll find the structure that fits. Either way, you’ll see the real numbers up front; that’s non-negotiable for us.
Who this is for
Boutique fitness studios, yoga and Pilates studios, climbing and CrossFit boxes, run-club bases, and gyms that want their refreshment offer to match the quality of their training. If your members care about what they put in their bodies — and yours do, or they wouldn’t be there — a Powered by Framberry bar belongs in your space.
Framberry opens its first London site in 2027 and is piloting studio concessions early. If you’d like your studio to be one of the first, let’s talk.
Frequently asked questions
What is a “Powered by Framberry” partnership?
It’s a compact, branded Framberry smoothie and matcha bar inside your gym or studio. We supply the brand, menu, recipes and supply chain; you provide the space and the members. It’s a capital-light way to give your community a credible drinks offer.
How much space do I need?
Less than you’d think — it’s a counter, not a café. We size the bar to your space and member numbers, so it works in everything from a boutique studio corner to a larger gym reception. We’ll assess your specific layout on enquiry.
Who runs the bar day to day?
Depending on the site, you can run it as a compact franchise unit or operate it in partnership with us. Either way you get our recipes, training and approved supply chain so quality stays consistent.
Why not just run our own smoothie bar?
You can — most studios do, and most are forgettable. Powered by Framberry gives you a trusted brand, proven recipes, a reliable supply chain and member appeal you can’t easily build alone, with us handling the bits that aren’t your core business.
What does it cost?
Far less than a full café, because it’s a compact counter and you already hold the space. Exact figures depend on your site and are shared transparently on enquiry, alongside a model of the economics for your venue.
Run a gym or studio and want a Framberry bar in it? Register your interest and we’ll assess your space and share the partnership economics — capital-light, on-brand, built for your members.