Franchise costs and investment
Opening a Framberry franchise involves four main costs: a one-off franchise fee, an ongoing royalty on sales, a small marketing-fund contribution, and your own fit-out and start-up. For UK café franchises, the category norms are roughly a £20–35k fee, a ~6% royalty, a ~2% marketing fund, and a £250–400k fit-out depending on format. Framberry’s exact figures are being finalised with our advisers and shared in full on enquiry — and that transparency is the whole point.
We won’t pretend to publish final, signed figures before they’re confirmed; that wouldn’t be honest. What we will do — unlike most of the brands you’re comparing us with — is show you the real numbers the moment you enquire, and walk you through them properly.
The four costs, explained
- Franchise fee — a one-off payment for the right to open and run a Framberry. Category norm: around £20–35k per unit. This covers your onboarding, initial training and access to the brand and system.
- Royalty — an ongoing percentage of your gross sales, paid for the brand, the system and continuing support. Category norm: about 6%. A royalty aligns us with you: we only do well when you do.
- Marketing fund — a small ongoing contribution (category norm ~2–4%) pooled for brand-level marketing that benefits every Framberry.
- Fit-out and start-up — funded by you, this is your build, equipment, initial stock and working capital. For a full café, expect roughly £250–400k; our capital-light studio format is meaningfully less.
What’s included
Your fee and royalty buy a genuine system, not just a logo. That means recipes documented to the gram, a tested supply chain (including the signature pineapples and our matcha sourcing), brand and store-design standards, a full training programme, an operations manual, and ongoing field, marketing and supply support. Ingredients and equipment are supplied through approved channels — which protects quality and gives you dependable sourcing from day one.
Two formats, two budgets
Costs depend heavily on which format you choose:
- The neighbourhood clubhouse — a full Framberry café. Higher fit-out (around the £250–400k range), the fullest expression of the brand, and the bulk of the opportunity.
- “Powered by Framberry” studio & gym partnerships — a compact branded bar inside a gym or studio. Lower fit-out because it’s a counter, not a café, and the host carries the property cost. A lower-cost route in. See studio & gym partnerships.
What you’ll earn back
The honest answer is: it depends on your site, your costs and your operation — which is exactly why we model it with you rather than promising a headline figure. When you enquire, we share a unit-economics model: realistic target sales, gross and net margins, your fixed costs, and an estimated payback period. You’ll see how the maths works before you commit a penny. (For the wider picture of what running the business involves, read how to open a smoothie bar in the UK.)
Why we’re transparent about this
The most aspirational brands in our category keep their franchise economics behind closed doors, or don’t franchise to individuals at all. We think that’s backwards. The whole Framberry franchise proposition is that we document the economics, share them openly, and back our franchisees so they actually win. Being more transparent than the rules require isn’t a marketing line for us — it’s the model.
Framberry opens in London in 2027, with franchising following as we prove and document the numbers. The earlier you talk to us, the more you’ll shape what comes next.
Frequently asked questions
What’s the total investment to open a Framberry?
Final figures are confirmed on enquiry. As a guide, UK café franchises typically need roughly £250–400k all-in for a full site (fee, fit-out and working capital), with our capital-light studio format costing meaningfully less.
How much is the franchise fee and royalty?
Framberry’s exact fee and royalty are being finalised and shared in full when you enquire. For context, the UK café-franchise norm is a ~£20–35k one-off fee and a ~6% royalty on sales, plus a small marketing-fund contribution.
Why don’t you publish your exact fees on this page?
Because they aren’t finalised yet, and publishing unconfirmed numbers wouldn’t be honest. The moment you enquire, we share the real figures and a full unit-economics model — more openly than most brands ever do.
What ongoing costs should I expect?
Mainly the royalty and marketing-fund percentages on your sales, plus your normal running costs (rent, labour, stock, utilities). Ingredients and equipment are supplied through approved channels for quality and consistency.
Is there a cheaper way to start?
Yes. A “Powered by Framberry” studio or gym concession has a lower fit-out than a full café, and the host venue carries the property cost — a lower-cost, capital-light route into the brand.
Want the real numbers for your situation? Register your interest and we’ll send the full costs breakdown and a unit-economics model — no obligation, no surprises.